← All casesBrand identity
Lavalle
Redesign of the communication system for the department of Lavalle, under the concept "Somos todos".
The challenge
A department's development should be reflected in the evolution of its brand. Lavalle needed to renew the dialogue with its people.
The solution
We redesigned the entire communication system. The brand is conceived not as a logo but as a complete visual system, a language and a discourse.
01 / 05
The values of Lavalle's people
People, roots and land are the basis of an inclusive image that unifies and, at the same time, identifies the people of Lavalle.
02 / 05
Color code
Three colors define the system.
03 / 05
Applications
The identity applied to institutional stationery.
04 / 05
On the street
The brand on the municipality's vehicles.
05 / 05
Lavalle somos todos
A clear, powerful concept that marks the growth of a community.