← All casesBrand identity
Guayabera
Brand and visual identity update for one of Argentina's leading workwear companies.
The challenge
Guayabera is one of Argentina's leading producers of workwear. It needed to reconnect with new and existing consumers.
The solution
We updated its brand and visual identity, and carried them through to stationery and the website.
01 / 04
New brand
A solid symbol on the company's red.
02 / 04
Construction
The symbol is drawn on a geometric grid.
03 / 04
Stationery
The identity applied to letterhead, envelopes and cards.
04 / 04
Website
The new identity on the company's website.