The challenge
Preludio represents the highest expression of the quality of grapes from Maipú, Mendoza. Its wines needed an identity of their own to express those qualities.
The solution
We designed a new label line for a family of wines with its own identity and unique qualities, expressed in a new design experience.
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Finca Las Margaritas
The estate lies 35 km southeast of the city of Mendoza, in the department of Maipú, 650 meters above sea level.
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Concept and layout
An ornate monogram and a classic typeface define the brand.
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Label applications
The label applied to the bottle.
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A whole family
Since 1990 the estate has grown Malbec, Cabernet and Bonarda grapes, among others. The result is a family of well-structured wines with great character.