← All casesSocial media
Familia Zuccardi
A Friendship Day activation on Instagram for Santa Julia, by Familia Zuccardi.
The challenge
The winery wanted to grow its community on Instagram.
The solution
We proposed a Friendship Day activation: post a photo toasting with friends using the hashtag #AmigosConSantaJulia. The most voted photo won a case of wine.
+530likes
+90%community growth
15days of activation