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EVG
Identity renewal for EVG, a brand with history, and its new product line.
The challenge
EVG is a brand with history that is renewing itself with a young spirit, to convey the integration of different values to a new market.
The solution
We renewed its identity to elevate it without losing its young, entrepreneurial spirit, with a system that organizes its new product line.
01 / 05
Building the new brand
Logo and icon defined on a grid, with their clear space.
02 / 05
Product lines
A color system distinguishes each product in the line, with a palette ranging from purples to blues.
03 / 05
Applications
The identity applied to catalogs and sales materials.
04 / 05
Digital catalog
The website shows every model in each line with its finishes.
05 / 05
Fleet
The new brand on the company's vehicles.