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Reina de la Vendimia
Social media voting for the election of the Reina de la Vendimia (Harvest Queen).
The challenge
The election of the Reina de la Vendimia is one of Mendoza's biggest events. The goal was to measure citizens' social vote through social media.
The solution
We built a social voting platform where each user could choose a candidate and share their vote.
+15.000votes
+145%likes
2weeks of activation