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Nuestra Tierra
Brand redesign for a family-owned interior design company, applied inside and outside its showrooms.
The challenge
Nuestra Tierra is a family company in constant evolution, with a long track record in furniture. Its brand needed to keep pace with that evolution.
The solution
We redesigned the brand and its applications, both commercial and inside and outside its showrooms. Brand design was conceived as a strategic asset.
01 / 05
From the previous brand to the new identity
A new symbol and a contemporary typeface replace the previous brand.
02 / 05
Presence at the showroom
The identity is applied to the façade and store signage.
03 / 05
A complete identity
The brand speaks of values, culture, service and tone of voice, beyond its graphic applications.
04 / 05
The five senses
A brand developed in a broader sense, appealing to a connection with consumers through the five senses.
05 / 05
Tradition in interior design
The blend of artisanal techniques and design called for a carefully crafted identity concept.