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Andesmar Cargas
Launch campaign for the "Envíos modo ahorro" service from Andesmar Cargas.
The challenge
The savings-mode shipping service aimed to position itself as an option that lets users decide according to their needs: express for urgent shipments, savings mode for a better price.
The solution
The campaign highlights that the customer is in control. We worked with four concepts, savings, closeness, price and service, with an identity of clear digital character.
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Concept
Savings, digital and service. The identity uses a highly recognizable visual code, with a clear digital character that strengthens the campaign art and supports the message.
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The customer is in control
The switch sums up the idea: each user chooses the mode for their shipment.
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Identity
"Modo ahorro" becomes the brand of the campaign.
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Result
Final campaign pieces, with the benefit of up to 50% savings on shipments.